For a while, Google’s been morphing its local business directory into a Yelp rival, but Google Hotpot is the most obvious offensive yet.
The big problem with Google’s local results, up until now, is their reliance on reviews from other Websites. Sure, Google has its own ratings and reviews, but for any given business, links to Yelp, UrbanSpoon and other sites are more prominent. And rightfully so; those sites have far more user participation than Google does on its own.
Hotpot is an attempt to build Google’s review database a lot faster, while also making it more social. Continue Reading →