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Wize’s New Shopping Search: Wiser, Still Room For Improvement

WizeWize, a shopping research site that attempts to be a one-stop resource for finding out what folks think about products of all sorts, officially unveiled a major redesign on Tuesday. It’s a useful upgrade to a powerful reference tool, although I encountered a number of quirks as I explored the wealth of information it contains.

Wize reminds me of Retrevo, but that site goes deep on a specific range of consumer electronics products, and Wize covers stuff of all sorts, including a broader range of tech items, video games, home appliances, food and wine, toys, baby products, perfume, toys, and more. It aggregates millions of user reviews (and some professional ones) from all over the Web, coming up with overall ratings, letting you browse individual reviews and find merchants, and letting you see how products compare–including Wize Choices (well-reviewed items) and Unwize Choices (poorly-reviewed ones).

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