What a difference a day makes. Yesterday morning, the assumption was that we were going to get more Microsoft ads involving Bill Gates and Jerry Seinfeld, and that they were probably going to be just as annoying as the first ones. Then we learned that the Seinfeld ads are over for now and that Microsoft was moving on to ads which respond directly to Apple’s “Get a Mac” campaign.
The first new Windows commercials are up, and after Bill and Jerry, they feel like a breathe of fresh air. (Then again, ads for HeadOn–apply directly to the forehead!–would feel like a breathe of fresh air after Bill and Jerry.) Who knows–maybe Microsoft was engaged in some sort of evil-genius strategy that involved beginning with weird, annoying spots so that the real ads would look that much better when they started.
Here they are, after the jump: