Tag Archives | TIME

Starting a New Chapter

Posted by Harry McCracken on March 1, 2012 at 8:23 am

Back on February 9th, I announced that I had a cool new job, as an editor at large for TIME. I’ll be writing about personal technology for the publication in both its online and print incarnations. And Technologizer is coming along with me: Starting later today, it will become part of TIME.com.

When we flip the switch, heading to Technologizer.com will take you to the new version that’s part of TIME.com. You’ll also find Technologizer posts, and scads more stuff, at TIME.com’s all-encompassing tech section, Techland.

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Checking In

Posted by Harry McCracken on February 16, 2012 at 3:29 pm

My apologies for the lull in activity here since I announced my new gig as an editor at large for TIME. Before too long, Technologizer will reemerge as a blog hosted by TIME.com. In the meantime, I’m doing most of my blogging on TIME’s Techland. Here are a few items you may have missed:

See you over there, I hope–and I promise to drop in here as well before the TIME.com transition is complete.

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It’s TIME for a New Adventure

Posted by Harry McCracken on February 9, 2012 at 2:10 pm

Three and a half years ago, I quit a cool job and started Technologizer. It’s been the best gig I’ve ever had. So far.

As a sideline, starting in September of 2010, I’ve been writing for TIME.com and TIME magazine. That too has been huge fun, and an honor. Over the past few decades, TIME has influenced my editorial brain as much as any publication. Just as important, I’ve been impressed by its current incarnation online, in print, on tablets, and elsewhere.

I’m pleased to announce that my relationship with TIME is about to become way more than a sideline: I’ve agreed to join its staff as an editor at large.

 

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More About the Apple Cult (Even Though I Said It Was Time to Stop Talking About It)

Posted by Harry McCracken on January 27, 2012 at 1:16 am

Over at TIME.com, my Technologizer column for this week is about the theory that people who buy Apple products act like cult members. As the theory would have it, they snap up Macs, iPhones, and iPads not because they’re good products, but because they’re mesmerized by Apple advertising and think that owning the company’s products makes them better human beings. Or something like that.

My take is that the theory was always silly–and that it’s particularly nonsensical in an age in which truly vast numbers of people are buying Apple products. The company’s customer base isn’t made up of like-minded fanatics; it consists of a large variety of people who buy Apple stuff for all sorts of reasons. But mostly, I hope and think, because they find it useful.

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