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Microsoft Still Bribing Consumers to Use Live Search

What do you do when you can’t get consumers to use your product for free? You pay them to! Microsoft has introduced another incentive for Live Search users, called SearchPerks. In this program, users would receive “tickets” everytime they search. The best way to think of this is like a credit card rewards program.

To participate, consumers must visit the program website by the end of this year, and download a small application that resides within Internet Explorer. All users get 500 tickets for installing the application, and users would be able to receive a ticket for each time they launch a search query, up to a limit of 25 per day.

Microsoft says consumers would have until April 15 of next year to accumulate as many tickets as they want. Prizes range from five music downloads (from Zune?), to clothing, airline miles, and even Xbox 360 equipment.

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