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Food 2.0: Takeout Hits the Web

Turkey SandwichThe Web provides an excellent way to order food online, but it has been costly for a local eatery to process orders from the Web. Restaurants were luddites during the genesis of e-commerce; now, with the advent of new services, mom and pop are online.

Services including Delivery.com, GrubHub, and SeamlessWeb have made it possible for restaurants to do business without incurring the cost of doing alone. Their business models may differ slightly, but restaurants are buying in, and tens of millions of dollars worth of meals are being processed through those sites.

“Everything online has come of age, but the concept of what delivery means to life as convenience and benefit is what people now truly understand,” said Melanie Gordon-Feisman, vice president of communications for Delivery.com. Delivery.com is now located in 75 cities, connecting users to the restaurants that delivery in their area.

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