SanDisk is introducing a new MP3 player today. It’s called the Sansa Zip Clip, sells for under $50, and has a 1.1″ color screen, 4GB of storage, a MicroSD slot, a stopwatch, and an FM radio. Until the company alerted me to the news, I’d sort of forgotten that anyone was releasing new stand-alone MP3 players. But hearing about it got me thinking about a newer market dominated by Apple–tablets.
SanDisk’s Sansa line has long been one of the few success stories in media players that doesn’t involve products with “Apple” in the name. The company managed to quietly sell enough players to become the second most successful player in the category, and it apparently continues to do well enough to make introducing new models worth its while.