They weren’t the best thing he ever did, or the one which we’ll cherish the most. But with the sad news of the passing of James Garner, it’s worth pausing to remember the commercials he did in the late 1970s and early 1980s for Polaroid. And–this being Technologizer–it’s how we’ll memorialize him here.
When it came to celebrity spokespeople, Polaroid wasn’t stingy: Laurence Olivier did the first ad for the SX-70 camera, and Danny Kaye touted the ill-fated Polavision instant movie system. Hiring James Garner was a similarly classy move, but the ads he appeared in weren’t like anything which Polaroid had done before. Or anyone else, really.