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Color: Share Photos With Those Around You–Automatically and Instantly

Back in November, entrepreneur Bill Nguyen–the founder of Lala and other companies–bought himself a cool domain name: Color.com. Now his new startup is announcing a cool free app to go with it: Color, a photo- and video-sharing program for iPhone and Android handsets. It should be available for both platforms tonight.

While I’ve met with the company, received a demo, and played with the app a bit, I haven’t had extensive hands-on time with the service. So this isn’t a review. But I’ve seen enough to know that Color is a fresh take on the seemingly well-trodden concept of photo/video sharing; it’s nothing at all like Flickr or Instagram or Path or other services you might be using. And if it lives up to its potential it could be a big hit.

Like umpteen other apps, Color lets you snap and share photos and videos. But instead of sharing them with people you specify, it shares them with people near you–and if those people are using the Color app to capture stuff, you can see it, too. It all happens in real time in one shared stream, without anyone involved having to do anything except shoot photos. And it creates a group-created visual record of events large (like a concert or a conference) and small (a birthday party or a dinner out).

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