Tag Archives | PC

Here We Go Again: Macs Are About Quality, Not Price

Apple MacBookMicrosoft’s “Lauren” ad continues to fan the flames across the blogosphere, rekindling the old Mac vs. PC debate anew. The central theme is price. Somehow bloggers are attempting to say somehow Lauren is right, proving some as yet undiscovered notion about this age old battle.

Along with this are trotted out some important looking statistics showing what a great disparity is between the two. If you take NPD’s numbers at face value, we’re lead to believe the Mac user pays a horrific $900 premium to own one of Cupertino’s machines.

There is just so much wrong with this way of looking at it to prove a point that its almost silly. First, comparing these two systems on price alone doesn’t work. By and large, Macs come with much more features for those “premiums,” so comparing the two is a bit like Apples and oranges.

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Why Microsoft's "Lauren" Ad is Offensive

I noticed some tweets (join me on Twitter’, @edoswald) over the past several days regarding Microsoft’s latest ad from those on Redmond’s side of the aisle. One of them specifically told “Mac fanbois” to “GROW UP,” so I decided to post this to explain why Microsoft’s latest ad is not only factually loose, but offensive as well.

“Lauren” is given $1,000 to go and get a PC. Within 10 seconds, Microsoft’s already going for the gusto. She goes into the “Mac store” — red flag here already, anyone who is even remotely interested in a Mac knows it’s the Apple Store — and within seconds is out saying how the only under $1,000 unit is the white Macbook.

Okay, true enough there Lauren. But in the car, she then proceeds to take it where I think the ad shouldn’t have gone, and where I began to have a problem with it. “I’m just not cool enough to be a Mac person,” she exclaims. Wow, just wow.

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