I’m not exactly sure what Oprah’s affinity as of late for putting her media weight behind several techologies, but she’s doing it again with Skype, the popular VoIP service.
Oprah’s show does use Skype on certain occassions to interview guests and the company is a sponsor, but producers stress that had nothing to do with Oprah selecting the technology to cover in a show.
Instead, “the idea originated from our producers who wanted to see what extreme places they could Skype into and also how they could use this far-reaching technology to surprise viewers,” a Harpo spokesperson told the Wall Street Journal.
Some of the spots Oprah will be interviewing guests from are a Canadian town near the North Pole, a submarine, and a Wi-Fi equipped Virgin America plane. It should be mentioned that Virgin actually forbids Skype video chats typically in flights, but I guess Mr. Branson is making an exception for the Queen of All Media.
I don’t think Skype will get the boost that Kindle did from its Oprah debut as the technology is much more established. However it certainly won’t hurt either.