In what world does Barnes & Noble join forces with Borders, and Dick’s Sporting Goods team up with Sports Authority? The one in which Amazon.com has 8 percent of the U.S. e-commerce market. You know what they say about desperate times.
A new service called Shoprunner is a direct challenge to Amazon Prime. For $79 per year, members get free two-day shipping on orders from 15 online retailers, with another 27 retailers coming soon. Other perks include free returns and members-only offers. There’s also a universal marketplace, which is open to non-members as well.