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Nümi Key Looks to Cure Loyalty Card Hell

As a way to generate return visits, more and more retailers are developing loyalty card programs. There’s just one problem with this: after awhile, the consumer is carrying possibly dozens of the things, and they easily get lost. I know I frequently never have the right one when I need it, or just forget altogether to bring it in the first place.

Cupertino-based Mobeam saw a potential market here and has capitalized on it by creating the Nümi Key, a keychain device that includes a patented LED system which “beams” the loyalty card information into a checkout scanner in a readable format. Altogether, the device holds about 50 different barcodes.

Using the device is as simple as using the navigation buttons to find the store’s loyalty card, pointing the device at the barcode scanner, and pressing the red button in the center. As long as the store uses a laser checkout scanner, it will work, at least in theory.

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