At last, the New York Times’ iPad app is complete. Gone is the scant selection of “Editor’s Choice” articles that Steve Jobs reportedly hated, and in its place is pretty much everything that the Times’ website offers.
Just one big catch: The app is loaded with reminders that, come next year, the free ride is over. You already have to set up an account to read most sections. Soon, you’ll need a paid subscription. As a premium package, I don’t think the New York Times app passes muster.
The content’s all there, and that’s wonderful, but the layout lacks imagination. Essentially, it’s NYTimes.com without scrolling. Stories appear in a familiar thumbnail format, sometimes with images, and long articles are spread across several pages, navigated with finger swipes. Embedded video is a nice touch when available, and I like the photo and video galleries. Still, if you’re hoping for a new kind of tablet reading experience, it’s not here.