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Uber, The Luxury Transportation Service, Now in NYC

Want to feel like a rockstar, with your own private car to whisk you from destination to destination across the Big Apple? San Francisco-based Uber is making a push into New York City following a successful launch in its home city last fall. The concept is simple: all reservations are done through the company’s mobile applications or via text message, and professional drivers will pick you up in a luxury sedan in “about 5-10 minutes.”

Obviously, this service costs more than your average taxi. The base fare is $8.00, with a $4.90 charge per mile, and $1.25 per minute idle charge. The minimum fare is $15.00, but no tip is necessary as Uber has included it in the fare. For a private service that seems all but one step below a limo, I guess that’s not too bad.

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