Why, it was only last week that I wrote about how Valve and several other big video game publishers are lovingly embracing the free-to-play business model. Now you can add Activision-Blizzard to that group, because World of Warcraft is going free-to-play.
The new program is called World of Warcraft Starter Edition, and lets players explore the massive multiplayer game for as long as they want. Eventually, they’ll hit restrictions that can only lifted with a full, paid account. Those restrictions include a level cap of 20, a gold cap of 10, a trade skill cap of 100 ranks, no trading, no guilds, no public chat and no voice chat.