The $300 million Windows ad campaign featuring Jerry Seinfeld and Bill Gates is here–or at least the first installment is. It debuted last night on NBC during football, and thanks to the miracle of YouTube, here it is on Technologizer. Go ahead and watch it, if you haven’t seen it yet–I’ll wait:
What to make of it? Given that it barely mentions computers, and refers to Windows only in the form of a logo at the end, it’s obviously meant to whet our appetite for ads to come rather than push a product. (TechCrunch has a memo from Microsoft Senior Vice President Bill Veghte that says “The first phase of this campaign is designed to engage consumers and spark a new conversation about Windows–a conversation that will evolve as the campaign progresses, but will always be marked by humor and humanity.”) So it would be a mistake to render any verdict on how well Microsoft invested its millions at this point.