Tag Archives | Microsoft Surface

Microsoft Surface, and Why It Didn’t Change Everything

Jason Hiner of TechRepublic has an interesting theory: He thinks that the release of Apple’s iPhone and Microsoft’s Surface table in 2007 marks the moment that the fates of tech’s eternal archrivals diverged. Both products cleverly commercialized multi-touch input, a technology previously seen only in lab experiments and TED demos. But while the iPad and its offspring became some of the most successful gadgets of all time, (Surface clearly hasn’t lived up to expectations. I’m not sure if I’ve ever seen a Surface table in the wild.)

Surface was announced at the Wall Street Journal’s D conference in May 2007; I wrote about it at the time for Slate. But Microsoft first showed it to journalists months before at the Consumer Electronics Show in January. I was there; we had to sign an agreement stating we wouldn’t write about it until Microsoft was ready to unveil it.

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What Microsoft’s Surface Can Mean for Businesses

Microsoft put its weight behind touchscreen applications at its Professional developers Conference (PDC) last month, but that does not translate to immediate adoption by real people. That could change –sooner rather than later—as companies that develop business-oriented applications for Microsoft’s Surface tabletop computer try to take Surface out of its niche and into the office.

Last month, I reported on how Microsoft’s Surface tabletop computer team has graduated from being a Bill Gates pet project to a group that stands up on its own, and contributes back into other parts of Microsoft. Companies that work with Surface are riding its coattails.

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Microsoft Surface Rises at PDC

Microsoft’s Surface tabletop computer team has graduated from being a pet project of founder Bill Gates to a group that stands up on its own, and contributes back into other parts of Microsoft.

That is the impression that I left with after meeting with Surface General Manager of Software and User Experience Brad Carpenter this week at Microsoft’s Professional Developers Conference (PDC) this week in Los Angeles. Carpenter said that Microsoft had more than four times as many partners for Surface as it did a year ago, and that the team contributed technology to Windows 7, including applications that are installed by computer makers.

While it is true that Surface hasn’t revolutionized how the world interacts with computers yet, Microsoft is very serious about the touch-screen interface. To that point, every PDC attendee received a free touch-screen laptop to write touch-screen applications with.

Silverlight 4 also allows applications to invoke Windows touch screen interfaces, so that online puzzles can become much more interactive. And that’s just the beginning.

Carpenter said that Microsoft is working with partners in over 18 markets to help them design touch screen applications that have high payback on their investment. Some of its development partners have also begun to build components for Surface applications.

At PDC, Microsoft announced that students from Carnegie Mellon University in Pittsburgh designed an application that ported Dungeons and Dragons to Surface. A group of German programmers wrote an application that pulls up information from specialized designed business cards.

Some other recent deployments that he cited are with Hardrock Café, Sheraton Hotels and Resorts, and Vodaphone, according to Carpenter.

Surface has momentum, and its tie into Windows 7 keeps it viable. It will remain a niche product, but its successes will help make it a much more common sight at your local mall.


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