Tag Archives | Micorosft Kin

Kin Recriminations, Kintinued

At the briefings I attended on the Kin, Microsoft execs repeatedly made the point that the Kin was for young, highly social people. The subtext, I assumed, was that Microsoft thought it had figured out what those folks wanted, but it was going to be hard for an old geek like me to understand. I thought at the time that I wouldn’t be wildly enthusiastic about the phone even if I was a young, highly social person. And there’s more and more evidence that the Kin represented a massive misunderstanding on Microsoft’s part about what its target market wanted.


3 comments