Guy Kawasaki claims that a single piece of software was responsible for saving the Macintosh platform — a claim that while seemingly a bit outlandish may actually make sense. That piece of software was Aldus Pagemaker, one of the first visual page-layout programs.
Speaking at the Ad:Tech conference in San Francisco on Tuesday, the former chief evangelist at Apple said that the original Mac did not do tasks such as spreadsheet creation or database management all that well. But desktop publishing was a natural fit.
Indeed, Mac aficionados will tell you that one of the platform’s biggest strengths is that it is visually driven — which is exactly what you need for a task such as what Pagemaker did. Kawasaki was frank: “Desktop publishing — it saved Apple.”