No doubt, Gizmodo has turned the tech news cycle on its head this week with its exclusive on the iPhone 4G. Everybody from MSNBC to Good Morning America, and even the ladies on The View are talking about what is arguably the biggest leak in consumer technology history.
What has ensued beyond just the basic story of 27-year-old Apple developer Gray Powell’s now infamous drunken night now has turned to Gizmodo’s culpability in the morass. Some bloggers have gone as far as to publicly call for Apple to sue the publication, but doesn’t Cupertino share some of the blame for this mess?
In the simplest terms, yes. As a journalist who has covered Apple for much of the last half-decade, I have to say I am absolutely shocked that this would have even happened. For a company that prides itself on its secrecy — writing on Apple can be much like walking blindfolded into a maze — this is a stunning lapse in judgement.