I didn’t watch more than 2 minutes of the Super Bowl. I boycotted it. For those of you who know where I am located, you may be able to deduce why — I am a hardcore Philadelphia Eagles fan. The thought of sitting through that torture was just too much to bear.
So, I have not seen many of the commercials that aired until today. I will say out of all of the ones I’ve seen so far, the Hulu ad is one of the best.
The ad essentially claims to reveal Hulu’s “true secret,” delivered in a way that only Alec Baldwin could. The ad had to be good: yes us techies have known about Hulu for quite awhile, but most probably have not.
No doubt NBC was going to use its power as the carrier of the event in order to advertise it to the world. And its worked: according to all metrics, including site performance which was notably slow for hours after the commercial aired, it looks like people responded well.
Well played Hulu.