Tag Archives | Hitachi

Seen at CEATEC, Tokyo’s Big Gadget Show

I had a good time last week visiting Tokyo to attend the CEATEC show. Back here in the states, most people don’t know what that is–and I explain that it’s similar to CES and IFA the biggest consumer electronics exhibitions in the U.S. and Europe, respectively. But that doesn’t fully describe CEATEC, which is a smaller show (though still pretty expansive) and focused on the Japanese market rather than a global marketplace.

The best way to convey what it’s like is to share some of the photos I snapped. So here we go.

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Drives With a Difference

Last Gadget Standing Nominee: Hitachi LifeStudio Mobile Plus

Price: Starts at $109.99

A hard disk is a hard disk is a hard disk–or so it can seem, anyhow. It’s certainly tough to make one stand out from the crowd. But Hitachi took several steps to make its LifeStudio Mobile Plus line of external drives feel like something beyond the same ol’ same ol. For one thing, it worked with the folks at Cooliris to give LifeStudio drives a 3D browser that lets you explore a drive’s contents visually and share photos and videos on Facebook, Twitter, and Flickr. It also provided the drives with backup software that can save data to Hitachi’s online service as well as to the disk. And it gave the disks their own satellites–in the form of dockable thumb drives that let you put a subset of the hard disk’s contents in your pocket.


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