Did I just say that one of the differences between Bing and Google is that Bing is splashy and Google revels in its plain jane interface? I lied. Google had a TechCrunch50 announcement of its own this afternoon, and involves a new Google Labs feature that has a high “wow, lookee there!” quotient: Google Fast Flip.
Fast Flip is based on Google News, and Google says it came up with it to address the fact that browsing through news sites is usually a slow process–not at all like the effortless instant gratification of flipping through a magazine or newspaper. Google has partnered with several dozen news sources–including the BBC, BusinessWeek, the Christian Science Monitor, the Daily Beast, Esquire, the New York Times, Newsweek, Salon, Slate, and TechCrunch–to create previews of their stories that live on Fast Flip but which display the first several paragraphs of the article in a form that looks like the originating site. You rifle through these previews by clicking left and right arrows, and the pages zip on and off-screen in high-speed, fluid animation–hence the “Fast Flip” name.