Tag Archives | Cult of Mac

Apple, Don’t Build a Social Network. Work With the Social Networks I Already Use

Over at Cult of Mac, Mike Elgan is warning Apple that Facebook is a threat to its dominance of digital entertainment:

Facebook will enable the discovery, sharing, buying and renting of movies and TV shows via Netflix, Hulu, Blockbuster, IMDB, Dailymotion and Flixter.

And just as the iPad is gaining traction as the electronic newspaper of choice, Facebook announces partnerships with the Wall Street Journal, the Washington Post, Slate, the Associated Press, Reuters, Yahoo News and others to make Facebook the default online newspaper site.

Facebook is now more directly threatening to Apple’s business model than Microsoft, Google and Sony combined.

Mike is right that if Facebook’s new media-consumption and -sharing features could start to steal customers away from Apple. And he has a solution in mind: Apple needs to build its own social network. Something way better than Ping, which doesn’t seem to have changed iTunes that much, let alone the world.

If Apple were to come up with a cool social network, it would be…cool! But I fret that it’s not in the company’s nature to wade too deeply into the messy, unruly pool of user-generated content. Apple likes things perfect, not social. And an Apple that was great at social networking might not be so hot at all the things Apple is already so good at.

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Is the "iPhone Nano" Really an iPhone Shuffle?

As Jared reported on Thursday, rumors are back that Apple is working on an “iPhone Nano”–a smaller, cheaper phone designed to be sold without a carrier contract. (The idea dates back to at least 2008, but the media outlets writing about the latest version–including The Wall Street Journal and Bloomberg–give it new credibility.)

Now Leander Kahney of Cult of Mac is reporting a new twist: The “iPhone Nano” supposedly has no storage, and instead streams entertainment from the cloud, using the technology Apple picked up when it bought (and shuttered) LaLa.

As Leander says, the notion of an iPhone having no storage doesn’t make sense. But maybe it has the bare minimum it needs to function, rather than the massive amounts–4GB, 8GB, 16GB, or 32GB–that are mandatory for phones that store music and movies locally.

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