Looking to better compete with cable, Verizon has announced that users will be able to sign up on month-to-month plans for its FiOS Internet, cable, and phone service. A contracted option would still be available, which would lock in prices for the duration of the contract. The move is aimed at eliminating one of the criticisms cable providers have leveled against it in advertising.
The cost to go month-to-month would be no more than having a contract, the company said.
Cable companies are looking to stoke the flames of resentment against the concept of early termination fees, which have become increasingly unpopular thanks to overzealous cell phone companies. There is good reason to fight back hard against FiOS: anecdotal evidence suggests cable rates decrease when FiOS is also available in the same area.
People are also looking for another option. In the places where it operates, on average FiOS holds a 25 percent market share.