Once again, Verizon is bashing away at the iPhone in a commercial–one that places an animated iPhone lookalike on the Island of Misfit Toys from the classic Rudolph the Red-Nosed Reindeer TV special:
For entertainment value and diligent recreation of the Rankin-Bass studio’s stop-motion puppetry style, this ad gets an A. I do wonder, however, just how effective a marketing strategy it is to paint the iPhone as an unloved loser–we’re talking about a gizmo with astounding levels of consumer satisfaction. The Droid is a nifty phone overall, but it has a long way to go before it matches the iPhone’s sales stats and consumer approval.
Of course, the real message of this ad is pertinent and straightforward: Verizon has far more 3G coverage than AT&T. Wonder whether AT&T will feel like suing over this spot, too?
Verizon also has a couple of other Christmas-themed AT&T-attacking commercials, which you can see over at Engadget. The gist is similar, but they’re nowhere near as amusing as this one…