Over at ZDNet, Ed Bott has posted an intriguing item on Microsoft’s attempt to reintroduce Windows Vista to a world that seems to have its fair share of Vista skeptics. Ed noticed the image at left, comparing Vista doubters to flat-earth believers, on the Microsoft.com home page. (It wasn’t there when I just checked, so I’ve swiped Ed’s copy.)
Ed’s wondering if the image is a precursor of the message that Microsoft plans to spend $300 million hammering home in a new Vista ad campaign. If it is, he seems guardedly optimistic that it’s a smart move by the behemoth of Redmond. I’m not so sure.
For one thing, comparing people who aren’t so sure about Windows Vista to ignoramuses from a millennium or two ago doesn’t seem like the smartest strategy for initiating a conversation with said people about why they should give Vista a second look. (It is, however, consistent with the spirit of past Microsoft ad campaigns that did things like tell folks who hadn’t upgraded to the latest version of Office that they were dinosaurs. Me, I’m more likely to respond well to ads that compliment me than ones that mock me…)
And when Ed clicked on the flat-earth teaser, he arrived at a page headlined “Windows Vista: Look how far we’ve come” that’s as much apologetic as accusatory. The page doesn’t seem to be brand new–it refers to the June 30th cutoff for Windows XP sales as if it hasn’t happened yet–but I hadn’t seen it until Ed pointed it out.
After the jump. a quick summary of the gist of the page and more thoughts…