Twitter To Sell Political Advertising

With the 2012 campaign expected to cost candidates well over a billion dollars, it’s no surprise that companies that count on advertising are angling to get a slice of that huge pie. Twitter is one of them, and plans to market its advertising services to the campaigns thanks to a key hire of a former political marketing executive from Google.

Twitter told Politico that it plans to sell ads through features such as promoted tweets and trends. At least five campaigns have already signed on to the new offering, including Republican Mitt Romney’s campaign. Twitter declined to specify the other participants.

One thing it will not do is insert ads within user’s timeline, a new advertising option that it has been experimenting with over the past few months. It also plans to differentiate a political ad from a standard one: the ad will carry a small purple checkmark.

You won’t see the standard “I approve this message” tag on tweets. Twitter won’t display them directly with the tweet, however hovering over the tweet would show who purchased the advertising if the campaign decides to disclose it. (It should be obvious anyway, since the ads would direct to a URL or Twitter account where the identity would be disclosed, I’d guess).

I wonder if like TV and radio, Twitter will become a sea of political ads in the days before an election, with the candidates sniping at each other continuously. Let’s hope not.


11 comments

, ,

  1. camelofdoom September 22, 2011 at 7:22 am #

    Lets hope it is properly targeted. As I UK citizen living in the UK, advertising the US election to me is a waste of everybody's time.

    • ezhanebrand December 29, 2011 at 11:16 pm #

      Ugg classic short Gu mother said: "It's rare, this large house down with similar style, add a grandson of that house, an industrial multisection."

      classic ugg boots Xiao-min turned his head, "Fan, Fan, the hearing did not, quickly raising a few small people, is tax deductible, up to my side to get the belt." st9asf

      classic cardy uggs Xiaoyang numerous eyebrows, "I have always been cold vinegar pot expert."

      ugg classic cardy on sale Xiaomin picked up and saw a beautiful innocent girl she Peixiao forward, Xiaomin it really disappointed.
      http://www.classiccardybootsshop.com Her white at me, "of course, their owners, is a Chinese." "But why he did not put them away?" I am surprised to ask. "Do not know who they had not you see for yourself? '" The man in what place? "I asked.

  2. Yahya November 20, 2011 at 10:38 am #

    I visited this page first time and found it Very Good Job of acknowledgment and a marvelous source of info………Thanks Admin! Phone Lookup Reverse Phone Lookup

  3. jasonhawk November 25, 2011 at 6:05 am #

    It also plans to differentiate a political ad from a standard one: the ad will carry a small purple checkmark. essay help | Coursework Help | Assignment Help | Dissertation Help | Thesis Help

  4. Biomass Pellet Mill December 13, 2011 at 7:18 pm #

    I was beginning to think either I was the only one who saw this as a joke and was laughing or was this suppose to be a serious article.

  5. jackie December 31, 2011 at 12:58 pm #

    Why doesn't this surprise me that twitter has started to cash in by selling political advertising space. I think it is a brilliant idea. wedding dresses colchester

  6. Dried Fruit January 4, 2012 at 7:48 pm #

    your portfolio needs adjust to your product pipeline, regulatory approvals and market fluctuations.

  7. Pear Halve January 9, 2012 at 6:01 pm #

    I will be ever coming back in the tad, was looking for great blog.

  8. yellow millet raw January 16, 2012 at 6:01 pm #

    Point out politely that women make less than men for doing the same jobs in the company. Ask for a raise. Watch all of the women who do this get fired or forced out.

  9. Office design January 22, 2012 at 4:04 pm #

    Advertising in an inherently interactive environment is risky, it will work best for campaigns or causes that are genuinely trying to weave networks of supporters, and backfire on anyone who thinks Twitter is like broadcast media which it isn't!