Data coming out of research firm comScore validates what many have been saying about the battle between Android and iOS: that across all devices, Google’s mobile operating system still has a long ways to go to supplant Apple’s dominant position overall, despite analyst claims.
Across an estimated install base of some 236 million “connected media devices” — that would include phones, tablets, music devices with Internet connectivity and app support, etc. — Apple has a 16.2 percent share or about 37.9 million devices. Android trails with a 10.2 percent share or about 23.8 million devices.
In other words, Apple has a 59 percent larger market for its devices right now compared to Android — highlighting its strong position for iOS outside of smartphones.
Another interesting fact? comScore says that many iOS users do not own more than one device. “Though it’s frequently assumed that the Apple user base is composed of dedicated Apple ‘fanboys’, there’s not a tremendous amount of overlapping mobile device access among these users,” mobile senior vice president Mark Donovan said of the results.
It could also be that while somebody may own an iPad, they might have an Android phone, or own a Galaxy Tab yet have an iPod touch and so forth. I know several people who fit into these types of categories.
comScore’s data is sure to only continue the argument over mobile OS supremacy, but certainly highlights that looking at smartphones alone may not be the best way to make one’s case. Android still has a long way to go in the tablet market, where the iPad rules all.
Android partners’ efforts to undercut the iPad on price may be the first salvos in what will be the next mobile battle to watch, but let’s remember the tablet started at $499 and Apple did indicate it was willing to compete on price.
Don’t be surprised if the iPad becomes cheaper in the not-too-distant future…