Goodbye, AltaVista. I Loved You Once, But I'm Happy to See You Die

By  |  Thursday, December 16, 2010 at 3:30 pm

If you were going to compose a list of the ten greatest technology products ever, it would be a plausible contender. If you were compiling a list of the ten greatest Web services and didn’t include it, I’d tell you your list was wrong.

It’s AltaVista–the first great search engine. Probably still the second greatest one ever, after you know who. And as Liz Gannes of All Things Digital is reporting, it’s apparently going away due to downsizing at its current owner, Yahoo. (Other victims of Yahoo’s death panel include the once-great Delicious and AllTheWeb, the bland Digg clone Yahoo Buzz, the could-have-been-neat MyBlogLog, and stuff I can’t identify, such as Yahoo Picks.)

AltaVista’s glory years were brief: They started with its founding in 1995 and started to crumble when you know who launched in 1998. I remember being knocked out by how good it was for its time–and my not-technologically-unsophisticated dad asking me how it was even possible that it could instantly scour the entire contents of the¬† World Wide Web for pages that included any keywords you threw at it.

The service probably would have run into trouble no matter what–it seemed to be doomed to suffer from mismanagement and/or benign neglect from the get-go, at first from its inventor, Digital Equipment Corporation, which treated it as a technology demo rather than a potentially massive business. It was then owned by Compaq (1998-1998) CMGI (1999-2003), Overture (2003), and Yahoo (2003 to present–it picked up AltaVista along with Overture, not because it wanted to own it). Yes, that’s five owners in five years.

At first, AltaVista’s post-Digital owners wrongheadedly tried to turn it into a Yahoo-like megaportal. Then it became an orphaned brand name affixed to generic search results. Today, it still claims to “to advance Internet search with new technologies and features designed to improve the search experience for consumers,” but don’t you believe it: AltaVista results are simply Yahoo results with a different logo and slightly fewer fripperies such as local results. (Which means that it’s really a variant of Microsoft’s Bing, the search index that powers Yahoo.) I’m unclear as to why anyone would make a conscious decision to use it.

The weird thing is that the original AltaVista involved two extraordinarily powerful ideas: advanced technology designed to deliver relevant search results from all over the Web really fast, and a simple home page that didn’t consist of much more than a search field. (Sound familiar?) If the engine’s business strategy had consisted of continuing to be AltaVista but in a better and better form, we might all be talking about AltaVistaing for information today. (Instead, I recently caught myself referring to having Googled for something back in 1996, having forgotten that there was such a thing as a pre-Google era.)

Here’s AltaVista circa 1996, by which point it had gotten downright cluttered by its original standards:

And here it is in 2000, after it had already been thoroughly screwed up:

I’m sorry that AltaVista fizzled rather than flourished, but I’m not sad to see Yahoo shut it down. Last year, I called it the eighth most tarnished brand name in tech and said that using it was like visiting an old friend who’d undergone a lobotomy. If you weren’t aware AltaVista still existed, I’m not surprised. And if loved it way back when and knew it was still with us, you probably took no joy in its continued existence. It’s far better that it live on in fond memories than that it actually live on.

In fact, I hope that Yahoo’s mercy killing starts a trend. AOL, how about doing away with the sad jokes that are CompuServe and Netscape in their current forms?


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8 Comments For This Post

  1. Eric Marcoullier Says:

    Heya, Harry. Your readers might be interested to know that the MyBlogLog team got back together earlier this year to develop a sequel, called OneTrueFan. I know that MBL has seen a pretty serious decrease in users in the last few years, but anyone who ever thought it was interesting should have a look at We just announced the publisher widget today and would love to get your take on it.

  2. @favbotnews Says:

    Favbot offers automatic import and free hosting for Delicious bookmarks. Once imported, you can use your bookmarks just like before except for the small change in the url

    You should check out the other features of Favbot too : – it makes manual bookmarking obsolete, actually. The tool automatically bookmarks for you. It even crawls the links you shared on Twitter etc.

    I'm curious to know what you think about it.

  3. dholyer Says:

    I first started using the Google Search engine in February 1998 via CompuServe. Then the next month I got a Google Mail Account, and besides SPAM and Pron ads I've not erased a E-mail. And I still have Gigs of space to use.

    To me with Time sharing on Main Frames and the Voice Modem (first 110baud) was a big jump in the computing world. I started in the Spring of 1976 with playing TTY Star Trek and killing those Klingon's.

  4. Ryan Says:

    The only time I ever visited the AltaVista domain since… God, 2000 at the LATEST… Is to go to It's an awesome little translation service, but now it lives at – they only started redirecting not TOO long ago, actually, I was surprised to find out that Yahoo bought AltaVista back in 2003.

  5. Marie S Says:

    it's the life cycle of marketing. Alta Vista wasnt successful because they owners didn't knew how to carry out the great ideas they had. Today Google dominates the search engines because they have trained people. It's a bit nostalgic but that's how it works.

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  8. robinmaster698 Says:

    If you were compiling a list of the ten greatest Web services and didn’t include it, I’d tell you your list was wrong.Top Directory