What the Future Looked Like

By  |  Sunday, January 3, 2010 at 10:44 pm

The world is still busy making technology predictions for 2010. How about some predictions made more than sixty years ago–in magazine ads for hard liquor?

In the mid-1940s, Seagram’s VO Canadian whiskey ads depicted technology miracles which were supposed to arrive in the postwar era. Some did come to change the world, eventually; others, we’re still waiting for. (That’s a TV that prints its own newspapers at right,) In both cases, the art commissioned by Seagram’s is more entertaining today than when these ads first ran.

View Men Who Think Beyond Tomorrow slideshow.



2 Comments For This Post

  1. Amber Thompson Says:

    Remember, the transistor was invented in 1951. It’s obvious those gadgets were not using vacuum tubes.

  2. Backlin Says:

    A TV that printed newspaper would have been more useful in the 60s.

    In a way this ad is kind of right though, if you replace newspaper with websites and keep them both on the screen.