More About Google Audio

By  |  Wednesday, October 21, 2009 at 7:06 pm

Google AudioThis morning’s rumor about Google launching a music service is gradually getting rounded out. Michael Arrington of TechCrunch has blogged about a LaLa and iLike press event scheduled for next Wednesday that he says involves the incorporation of those companies’ music services into Google results. Search for an artist on Google, and you’ll be able to stream music (for free, at least the first time around?) and download it (for  pay?) via relationships with the two music companies. Greg Sandoval of Cnet has a few more details, and says the news doesn’t involve Google unveiling a true music service of its own.

This doesn’t sound like a transformative moment for Google or for music. Actually, as described by Arrington and Sandoval, it sounds at least generally similar to a fun feature Yahoo has offered for a couple of years through a partnership with Rhapsody. (In Yahoo’s version, you can listen to 25 songs a month for free.)

Miles Davis

Maybe there’s more to this than we know about just yet. But for now, the aspect of the deal I’m happiest about is the possibility of it putting some money in LaLa’s corporate pockets. It’s a wonderful service, and I hope it’s financially successful enough to stick around for a long time to come.


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