Yahoo’s New Search: Good Today, Gone Tomorrow?

By  |  Wednesday, September 23, 2009 at 1:17 am

Yahoo LogoOn Monday, Yahoo unveiled significant revisions to its search engine, as detailed in this blog post. I like the new stuff–especially the embedded YouTube videos (despite owning YouTube, Google doesn’t embed it in search results) and the overall performance (as Yahoo claims, the new engine feels fast). But given Yahoo’s plans to turn its search infrastructure over to Microsoft’s Bing, feeling good about Yahoo search paradoxically leaves me kinda uneasy.  It’s still not clear whether Yahoo touches like the Search Pad research tool will survive the Bing takeover. On the other hand, it’s also not completely clear that the feds will approve the Microsoft deal.

This I do know: Yahoo search is still stuck in an odd limbo. If it’s going to be Binged, I hope it happens expeditiously. But as a mere user of Yahoo rather than an investor, I’m not so sure that I wouldn’t prefer to have Yahoo and Microsoft continue to duke it out with each other as well as with Google to build the best possible search engine.

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