Hitwise has released data that shows Oprah’s debut on Twitter has worked wonders to increase its overall traffic. While the site did see a bump with the CNN/Aston Kutcher race to a million followers, the real traffic increase occurred after Oprah joined the fray.

(For what it’s worth, Oprah is already at some 486,000 followers. I’m willing to be within a month or so she’ll blow by CNN and Aston without even looking back.)

Traffic on the 17th, the day of Oprah’s Twitter show and her first tweets, was up 43 percent from the previous week. Digging deeper, traffic analysis indicated 37 percent of visitors were new to the site, about five points higher than average.

 
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