Apple Responds–Briefly–to Microsoft's Laptop Hunters Ads

By  |  Friday, April 17, 2009 at 2:17 am

Arik Hesseldahl of BusinessWeek has weighed in on Microsoft’s “Lauren” commercial, the first of its Laptop Hunters ads. All of them involve shoppers rejecting Macs in favor of Windows PCs, and the implication in each case is that Macs offer overpriced glitz rather than substance. Like other observers, Hesseldahl points out that Lauren’s HP laptop has a lower-resolution screen than Apple’s MacBook Pro, much poorer battery life, and more bulk. He also notes that she’ll have to pay for anti-virus software, won’t get Apple’s iLife (which is bundled with all Macs), and won’t qualify for free troubleshooting at Apple’s Genius Bar. Good points all.

He also managed to get a quote from Apple about the Laptop Hunters campaign–the first ackowledgment of it by the company I’ve seen:

Usually silent on such things, Apple did give me a comment on the Microsoft ads. “A PC is no bargain when it doesn’t do what you want,” Apple spokesman Bill Evans says. “The one thing that both Apple and Microsoft can agree on is that everyone thinks the Mac is cool. With its great designs and advanced software, nothing matches it at any price.” Microsoft declined to comment.

That’s pretty straightforward and dignified, making for an interesting contrast with the snarky tone of Microsoft’s recent anti-Apple salvos. It’s an interesting role reversal, given that in the past it was usually Apple who snarked at Microsoft, and Microsoft who replied either calmly or not at all.

But I wonder if we’ll ever get a response to Laptop Hunters from these guys:


Apple's Get a Mac ad

Actually, I wonder if we’ll ever see PC and Mac again at all. Except for a couple of animated holiday spots, I don’t believe they’ve shown up on TV since last October, before Microsoft  had really ramped up its Apple-bashing. Back then, they were trashing Vista, and I said that it felt like inside baseball. My guess: Either they will respond to Laptop Hunters…or they’re gone for good.


Read more: , , ,

5 Comments For This Post

  1. BW Says:

    We can only hope to have see the last of PC and — especially — Mac ads.

  2. Tom B Says:

    Given that the new MSFT ads have been thoroughly debunked, and serve only to highlight how second-rate Windows is, I don’t see any need for Apple to respond at all.

  3. NanoGeek Says:

    I can’t think that Apple will give up the chance to say something snarky about Microsoft. I’d guess the Mac and PC will be back before long.

  4. JDoors Says:

    “It’s an interesting role reversal, given that in the past it was usually Apple who snarked at Microsoft, and Microsoft who replied either calmly or not at all.”

    Shoe, meet other foot. 😀

  5. Marc Says:

    The Mac averts made the Mac Man out to be some sort of show off, the sort of guy that talks about his new £200 Nike trainers all night long , and everyone slags him off behind his back. It was basicly slagging off 90% of the population who “are PCs” and use Windows. It made Apple look bad IMO, and I’m glad they’ve ditched it.

1 Trackbacks For This Post

  1. » » four-more-get-a-mac-ads-no-direct-laptop-hunters Says:

    […] Back on Friday, I wondered if we’d ever see Apple’s “Get a Mac” guys again, and speculated tha…. Which just goes to show that even the most innocuous speculating about Apple is likely to be […]