Case in point: CNBNC has a story up by Jenny Cosgrave reporting that Apple has hired an unnamed sales director from Swiss watchmaker TAG Heuer as it gets ready to roll out the wearable gizmo which Cosgrave, and most everybody else, is calling the iWatch.
(Update: 9toMac’s Mark Gurman reports that the TAG salesguy in question is Patrick Pruniaux, VP of sales and marketing.)
Fine. Interesting scoop. But here’s the part where I get confused:
Apple’s plans to hire Swiss watch experts are an attempt to market its product as “Swiss made”, which senior luxury goods analyst at Bernstein, Mario Ortelli, said is a label that is synonymous with quality when it comes to watches.
Um, hiring a sales director from a Swiss company doesn’t mean your watch is Swiss made. Actually, hiring an infinite number of employees of Swiss watch companies wouldn’t let you make that claim. Unless those employees stay in Switzerland and, you know, make your device. I can’t imagine why anyone would believe otherwise.