Last week, I wrote about Time Warner Cable’s increasingly bitter battle with cable operators over its new iPad app. Today comes news that while the company acquiesced to some demands, it still seems intent on providing live streaming of cable content to its subscribers.
Time Warner’s most vocal critics were Fox, Viacom, and Discovery Communications. On Thursday, the company removed their channels from the service, about a dozen in all — except for Fox News. Even though it took those steps, it added 17 new channels on Friday, thus increasing the overall number of networks available through the service to about three dozen.
Consumers are responding positively to the app: the company reports some 300,000 downloads in just the first two weeks of availability.
According to Broadcasting & Cable, the networks are NBC World, CSPAN, CSPAN2, CSPAN3, Chiller, Disney XD, ESPNnews, G4, HSN, IFC, Jewelry, QVC, Sleuth, SOAPnet, Style, Golf Channel and WeTV. It also included its local news and information channels NY1 News and YNN Austin in those markets.
It’s clearly a sign that Time Warner has no intention of backing down, meaning that we’re probably heading for a showdown between the cable provider and the networks. What remains to be seen is whether Time Warner’s move emboldens other providers to do the same. There’s always power in numbers.