Tag Archives | The Apple Store

More on Apple’s New Retail Boss

Bobbie Johnson of GigaOM has a good piece on John Browett, Apple’s new Apple Store guy:

Immediate reaction to the news was intriguing, because it was split down the middle. On one side were those who read Browett’s credentials and the PR puffs. To them, it looks as if Apple has just hired a man who has succeeded at most things he’s tried, and spent the last five years steering a large retail business with more than 1,200 stores through a difficult period for the economy.

On the other hand, for those who know Dixons as it exists in the real world, the reaction was somewhat different: the most common refrain I saw was “Has Tim Cook ever been in a Dixons store?”.


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The Apple Store’s New Chief Already Runs an Electronics Retailer. Is That Good or Bad?

Ron Johnson, the Apple retail chief who helped turn the Apple Store into a juggernaut, announced last June that he was leaving to become CEO of JC Penney. He departed Apple as of November 1st. And now he’s been replaced: Apple has announced that John Browett is its new senior vice president of retail operations.

Since 2007, Browett has been CEO of Dixons Retail, a large electronics merchant in the UK that owns two chains, Currys and PC World. It’s sort of both the Best Buy and the CompUSA of its territory.

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Apple Stores: Check Out Without Checking In

Eric Slivka of MacRumors says Apple Stores plan to introduce a feature I’d love: The ability to check out and pay for products using your iPhone, no waiting for a clerk required:

It is not entirely clear what will happen once a user has checked out via the app, although store employees will of course be on the lookout for store visitors walking out with merchandise in hand, as they are already. Customers who have made a purchase through self-checkout will be able to show an emailed receipt to any employee, confirming their purchase.


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Unlocked iPhones in the U.S. This Week?

I wouldn’t buy an unlocked iPhone 4–even if I could do it at an Apple Store in the U.S., starting this week. But if the iPhone 5 is available unlocked from the get-go–well, that would be sort of tempting.


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