As Google and Facebook quibble over user data, the relationship between Facebook and Microsoft is only getting cozier.
Since December, Bing has been using Facebook “Likes” to deliver separate results from its main search algorithm. Starting today, Bing is expanding Likes to its algorithmic search results, so every link has the potential to get a nod of approval from your friends.
At a time when search is under fire for being spammy — especially for consumer needs such as product reviews and travel information — the infusion of personal recommendations seems like an antidote. Bing is getting a big boost here by tapping into Facebook’s massive word-of-mouth database — something that Google may never get.