At 2009’s Google I|O developer conference, the big news was the debut of the company’s uberambitious Wave workgroup service. And it was big news: I got all giddy and called it the new epicenter of the Google-Microsoft wars; my friend Jordan Golson, on the other hand, thought it was breathtakingly arrogant.
And then not a lot happened. The service stayed in private beta. It was a hot ticket for awhile, but a running gag quickly developed: “Hey, I got into Google Wave–now what?” References to chirping crickets were common. After a while, people stopped talking about Wave much, period. The world moved on to other subjects–like the vaguely Wavelike Google Buzz.