Tag Archives | Clickbait

The Unbelievably Epic Quest to Restore Your Faith in Humanity

...or, barring that, to at least get you to click on a headline.

Restore Your Faith

First a disclaimer: I never lost my own personal faith in humanity, and therefore don’t need to have it restored. Generally speaking, it bumps along at about the same cautiously optimistic level, regardless of what I’ve recently read online.

I am, however, fascinated by the fact that so many articles published over the last couple of years have introduced themselves to prospective readers by declaring their power to restore lost faith in humanity.

Whether a site is offering up a tale about kids returning a lost iPhone or an ad for life insurance from Thailand or drawings of superheroes punching Hitler, it’s not the least bit startling when it declares that the item in question will restore your faith in humanity. Without trying very hard, I’ve collected dozens of examples at a Pinterest board, which–just to encourage people to click–I’m calling “This Pinterest Board Will Restore Your Faith in Humanity.”

Pinterest

Journalists, of course, have always written headlines which attempt to yank you by the lapels and shove you into their work, as Annalee Newitz of io9 points out in her recent history of clickbait. (She begins it in 1888, and rightly considers yellow journalism to have been an early instance of the form.) But the potential upside of that instinct grew far more powerful just a few years ago, when social networks such as Facebook and Twitter became major sources of traffic to online content sites.

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