By Ed Oswald | Saturday, February 18, 2012 at 2:55 pm
There you have it, Microsoft’s new logo for Windows 8. It’s a dramatic departure from the logos of the past, where color and flashiness took an increasing role, and it looked less like a window and more like a flag. But why so minimalist? It accurately portrays Windows’ future.
Recognize the color? You should, as it’s one of the primary colors of the tiles in the Metro interface. The flag is now back to being a true window, and its size and shape are reminiscent of the tiled interface that will play such a big part in the platform from here on out. It says simplicity.
I have heard criticism already that the logo is an Apple copy, which I could not disagree more with. Microsoft’s Metro interface is built on simplicity, and really does not have an equivalent in OS X. I am the first person to criticize Microsoft for its blockheadedness in not adapting to trends in technology or in how it runs its business.
If anything, Microsoft is following a pattern that’s apparent across the entire technology industry, that less is more. Technology consumers no longer need flashy doo-dads to attract them; they have matured enough to want things to work more than just look good. Yes maybe Apple started this all, but Microsoft is hardly copying — it’s finally adapting, and we should congratulate them on it.
Windows 8 is a big departure from the “Microsoft Way,” thus it requires an completely different way of looking at the brand and a big shift from the past. This certainly captures it, and I am very impressed that the company seems to be thinking out of the box. For a company that was stagnant for so long, this is a breath of fresh air.
Good job Microsoft, you impressed me.