By Harry McCracken | Monday, February 6, 2012 at 7:37 am
Samsung’s Super Bowl commercial for the Galaxy Note, directed by a Farrelly brother, is like a fancier, less entertaining parody of its earlier Apple fan-bashing spots:
While the first ads featured the Galaxy S II phone, a direct competitor of the iPhone 4S, this one is for the Galaxy Note. With its huge screen and pen, it’s both an anti-iPhone and one of the most distinctive phones on the market. So the gag feels a little muffled, and the Note doesn’t get enough explanation.
I’m still curious how the Galaxy Note will do–it strikes me as neat, but a niche. But the fact that Samsung plowed money into a Super Bowl spot presumably means that it thinks the phone can be a mainstream hit.