By Ed Oswald | Wednesday, December 28, 2011 at 10:06 pm
Apparently nobody really knows whether Google+ is dead or not. One day, we’re told its a “ghost town,” the next day somebody claims Google+ is here to stay. And back and forth and back and forth it goes…
Enter the latest installment in this argument: Google+ will surpass 400 million users by 2012. This comes from an independent analysis by Paul Allen, founder of Ancestry.com and the self-appointed “unofficial statistician” of the service. He says that growth of the service has really accelerated in recent weeks. This growth rate would put it not far behind Facebook in second place, with about half the users of its bigger competitor.
Mind you its taken Facebook seven years to get to that number. Google+ will get to about half that in just 18 months. That’s some growth! What’s driving this? It could be the popularity of Android. It’s easy to register for Google+ from Android devices, and cool features like automatic syncing of pictures with the service may be a draw.
“It may be the holidays, the TV commercials, the Android 4 signups, celebrity and brand appeal, or positive word of mouth, or a combination of all these factors, but there is no question that the number of new users signing up for Google+ each day has accelerated markedly in the past several weeks,” Allen writes in a Google+ post. “What is really remarkable is that nearly 1/4th of all Google+ users (24.01% to be precise) will have joined in December alone.”
I have found Google+ to still be somewhat barren when it comes to content, especially from the less technical. I know of several friends who have signed up for the service and all but have stopped posting regularly in just a few short weeks. I’m wondering if this rush of new users may follow a similar trend.