Samsung Taunts Apple

By  |  Wednesday, November 23, 2011 at 10:02 am

Behold Samsung’s new commercial for the Galaxy S II:  
 
 
 
It’s a pretty clever ad–certainly more so than most that make fun of Apple, and even if its claims about 4G are questionable–and if it ticks off iPhone owners, that’s apparently OK. In an interview with Steve Kovach of the Business Insider, Samsung marketing honcho Brian Wallace says that the company isn’t actually trying to convince iPhone owners to switch to Galaxy phones. It’s addressing users of other Android handsets, and using Apple fans as a target of satire.  
Side note: All ads that mock Apple do so based on the notion that the company’s customers are style-obsessed young people. I’ve come to think of this as the Unicorn Tears theory. And I don’t think it bears much resemblance to the reality of Apple’s user base.  
 
I’ve stood in lines to buy new Apple products. I’ve waited at the Apple Store to talk to a Genius. I’ve done a lot of observing of Apple customers, and while it’s possible that the company’s customers include more style-obsessed young people than average, I don’t think such folks dominate. Mostly, the Apple customers I’ve seen look like America. They’re young, old, hip, square, smart, clueless, pretty, ugly, admirable, alarming, and–like people in general–what former New York City Mayor David Dinkins used to call a gorgeous tapestry…

 
Be the first to comment


Read more: , , ,

17 Comments For This Post

  1. joec Says:

    “Buy our phone because it’s one nobody gives a crap about.”

  2. TheRealCBONE Says:

    Unfurl that 'Murrican flag extra hard if you're gonna wax patriotic like that, son.

  3. SirFatty Says:

    "… I’ve waited at the Apple Store.."

    Really? That's the basis for your opinion? Well trust me when I say that Apple products are definitively sought after by style-obsessed young people. Take a walk around a high school (both my kids are of that age) and all you see are iPhones and iPods matched with Beats headphones. All on display for their peers to see.

    Maybe the store is full of people that have cars to drive there, which would explain the age discrepancy.

  4. JohnFen Says:

    Maybe it’s a regional thing. Around my parts, the overwhelming majority of people who use iPhones are either young and stylish or soccer moms.

  5. The_Heraclitus Says:

    Hmm, must be doing something right. They sell more smart phones than Apple. Remember, satire requires SOME hyperbole…

  6. Collins Says:

    Here, most people tote either Nokia or Blackberry phones while most people who get into the tablet foray have Samsung or Asus tablets. Apple product that really catch people’s minds here is iPod — Macs are, for whatever reason I don’t even understand, seen mostly as irrelevant geek luxury toys. People who have Mac are almost always of hacker type of some sort, and they almost always have more than two operating systems installed on their Mac (OS X, Windows and at least a flavor of Linux).

  7. Rip Says:

    What's wrong with soccer moms?

  8. Alex Right Says:

    I love this ad!!!

  9. Dave Barnes Says:

    I just want to know who the hot woman is.

  10. The_Heraclitus Says:

    Side note: All Apple ads that mock MS do so based on the notion that the company’s customers are stuffy, un-creative business types. I’ve come to think of this as the market share envy theory.

  11. Lab0rat Says:

    "I can't get one, I'm creative"

    LOL

  12. Troll Killer Says:

    Take a walk around a high school (both my kids are of that age) and all you see are iPhones and iPods matched with Beats headphones. All on display for their peers to see.

    Really? That's the basis for your opinion?

  13. Troll Killer Says:

    Wow talk about a cheap, unoriginal dig. It's like a bunch of Phandroids trolls created the ad… OMG I'm so gonna buy it coz it has a bigger screen & 4G which I can't even get in my country!!!!1

  14. Addy@Joomla Design Says:

    I love it too :)

  15. IT Rush Says:

    I have a bad connection today.. sorry can't view the vids yet.. Love the idea though..

  16. S1Niz7el2 Says:

    my 7 inch samsung tablet has a phone. it rocks!!!

  17. agendasoftware Says:

    Glaxy can not reach ahead of Iphone. They have tried a lot by using samsung and many other companies but they can not be in a good place. Thanks tea kettles

Comment on This Story