By Harry McCracken | Wednesday, November 23, 2011 at 10:02 am
Behold Samsung’s new commercial for the Galaxy S II:
It’s a pretty clever ad–certainly more so than most that make fun of Apple, and even if its claims about 4G are questionable–and if it ticks off iPhone owners, that’s apparently OK. In an interview with Steve Kovach of the Business Insider, Samsung marketing honcho Brian Wallace says that the company isn’t actually trying to convince iPhone owners to switch to Galaxy phones. It’s addressing users of other Android handsets, and using Apple fans as a target of satire.
Side note: All ads that mock Apple do so based on the notion that the company’s customers are style-obsessed young people. I’ve come to think of this as the Unicorn Tears theory. And I don’t think it bears much resemblance to the reality of Apple’s user base.
I’ve stood in lines to buy new Apple products. I’ve waited at the Apple Store to talk to a Genius. I’ve done a lot of observing of Apple customers, and while it’s possible that the company’s customers include more style-obsessed young people than average, I don’t think such folks dominate. Mostly, the Apple customers I’ve seen look like America. They’re young, old, hip, square, smart, clueless, pretty, ugly, admirable, alarming, and–like people in general–what former New York City Mayor David Dinkins used to call a gorgeous tapestry…