By Harry McCracken | Saturday, November 12, 2011 at 1:38 pm
If you’re not sick of thinking about the end of Flash on mobile devices already, people are still writing stuff about it that’s worth reading:
Adobe’s Mike Chambers gives several reasons for mobile Flash’s death, but the first he mentions is Apple’s rejection of it:
This one should be pretty apparent, but given the fragmentation of the mobile market, and the fact that one of the leading mobile platforms (Apple’s iOS) was not going to allow the Flash Player in the browser, the Flash Player was not on track to reach anywhere near the ubiquity of the Flash Player on desktops.
And Mobile Opportunity’s Michael Mace–thoughtful as always–says that greed did Flash in:
So here’s what Adobe did to itself: By mismanaging the move to full mobile browsing, it demonstrated that customers were willing to live with a mobile browser that could not display Flash. Then, by declaring its intent to take over the mobile platform world, Adobe alarmed the other platform companies, especially Apple. This gave them both the opportunity and the incentive to crush mobile Flash.
I agree that there were a bunch of reasons why mobile Flash never amounted to anything, but I still think one of them trumps all others: It didn’t work. If it had been fabulous, even Apple might have had to reconsider the situation.