It’s no secret that an iPod envelops its listener in a private bubble of music that often makes them oblivious to the outside world. After apparently seeing one too many iPod-wielding kids getting mowed down on the streets of New South Wales, Australia, the state’s police department decided to launch a public awareness campaign about pedestrian safety.
As part of the campaign, the police hired an advertising agency to create three posters of dead kids with their bodies outlined in Apple’s signature white earbud cables. Critics questioned the need to single out the iPod as a cause of pedestrian deaths, noting that the concerned parties never cited any particular cases or statistics to back the claim.
(Photos: NSW Police Force)