iPad vs. Android: Fuzzy Math

By  |  Friday, October 21, 2011 at 11:56 am

How do current tablet sales break down into iPads and Androids? As GigaOm’s Kevin C. Tofel explains, it depends on how you account for them:

First is the definition of market share with respect to tablets sold vs tablets shipped. Apple’s figures are tablets sold, which don’t include tablets sitting on store shelves, tablets en route to stores or tablets sitting in a warehouse. By comparison, Android’s figures are the shipped number of tablets, so any devices sitting on a store shelf actually count, and they shouldn’t for market share purposes.

 
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15 Comments For This Post

  1. The_Heraclitus Says:

    Yes, one can't count sold "into the channel". That leads to channel stuffing.

  2. Tom Ross Says:

    I wonder where people get the impression that Apple doesn’t count sales into the channel. Have they ever listened to one of their earnings calls? There are even transcripts on the web. Apple is referring to their channel inventory all the time, and sales into the channel that are not yet in consumers’ hands are most definitely part of those 11 million iPads that Apple announced for last quarter. There’s nothing wrong about that as long as your channel inventory doesn’t grow too big (Apple likes to have about one month of channel inventory).

  3. joe smart Says:

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