Qwikster: The People Speak! (Unfavorably!)

By  |  Tuesday, September 20, 2011 at 12:35 pm

Someday, the name “Qwikster” may be famous, even beloved–or at least tolerated. For now, even pundits who think that Netflix is doing the right thing by splitting its Internet streaming and disc-by-mail services in two seem to be pretty much unanimous in regarding the name the company is giving the disc half of its business as dippy. But what do real people think?

Branding company Strategic Name Development–the outfit that named Wendy’s Baconator, among other products and companies–has already conducted a survey of five hundred consumers, and…they don’t like “Qwikster” either! Or at least they find it confusing. (Only 19 percent say it’s a good name for a service that does its business by mail.)

I found the data and comments so interesting that I’m just going to embed the entire report. (I hope it’s adequately legible–I’m doing this on my iPad.)

20110920-023343.jpg

20110920-023355.jpg

20110920-023411.jpg

20110920-025207.jpg

20110920-023437.jpg

20110920-023447.jpg

20110920-023456.jpg

20110920-023507.jpg

Of course, there are other examples of names that got rocky initial receptions that stuck it out and found success–Nintendo’s Wii is an excellent example. And I suspect that Netflix isn’t going to kill “Qwikster” even before it starts using it. But I’m still startled that it was the best thing Netflix could come up with–and a nagging voice keeps asking me whether it’s lame on purpose, since Netflix is trying to wean people off DVDs.

 
5 Comments


Read more: ,

5 Comments For This Post

  1. Jeff Says:

    How about QuikFlix.

  2. Chris Says:

    Ooh, I like that one. How about PostFlix or FlixPost?

  3. Jeff Thomson Says:

    This is my first opportunity to visit this website. I found some interesting things and I will apply to the development of my blog. Thanks for sharing useful information.

    Must University | Must University | Must University

  4. Jeff Thomson Says:

    I recently came across your blog and have been reading along. I thought I would leave my first comment. I don’t know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.

    Must University | Must University

  5. die steel Says:

    Very interesting and informative blog. Hope we get some updates

Comment on This Story